On Fragrance

Did you know that New Jersey is a major center of the fragrance industry? I learned this recently when I took a workshop on fragrance. Three of the biggest companies in the “flavors and fragrance” industry have headquarters in New Jersey: Firmenich (close by in Plainsboro), Givaudan (East Hanover), and Symrise (Teterboro). According to the blog of Rutgers’ Master of Business and Science Degree, 125 flavor and fragrance companies are located in the New York-New Jersey metropolitan area. The workshop that I attended was led by a former marketing manager at one of these F&F companies. Despite not being a perfumer herself, she still had to pass a difficult test in which she recognized scents from an array of glass vials. During the workshop session, we smelled many things, including an array of lavender-scented products. On one end, the products smelled good, but smelled… purple. The workshop leader called them “fantasy lavender” – they were sweet and pleasant, but had little to do wi...