Books to Get You Thinking
The past decade has witnessed an unprecedented rise in global connectivity and the flow of information that have largely been facilitated by technological advances and the spread of the World Wide Web. Social networks have transformed the way we think, communicate and connect with each other. Using Facebook and Twitter people can connect anytime anywhere. Twitter has played a definitive role in the popular uprisings that recently swept parts of the Middle East. Consumers now have the ability to be involved in, and directly influence the development of products and services through social networking sites .Twitter, You Tube, blogs, and wikis have turned the news media into a collaborative, diverse medium that allows mass participation. Technology holds immense promise of bringing about positive social changes in a world where network connectivity has removed all boundaries between countries and opened up channels for individuals and groups to interact and exchange and shape ideas.
The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler
A professor of Law at Yale University, Benkler gives a lucid exposition of the fundamental shift that the Internet has brought about in how culture, information and knowledge is generated , shared and accessed in modern networked democratic societies . He compares the collaborative process that has enabled such success stories as Wikipedia to the older system where information monoliths controlled the content and flow of information. Social networks provide a collaborative environment that has fostered the growth of and democratized news media with the appearance of blogs and public commentaries that embellish news and opinion pieces. The book also focuses on the important areas of copyright and other intellectual property laws, originally designed under completely different economic conditions, and the specific areas where such laws could be revamped to encourage innovation in the Internet era.
The Facebook Effect: The Inside Story of a Company that is connecting the World by David Kirkpatrick
A fascinating look into the history and exponential growth of Facebook, a company started by a Harvard student in 2004 that grew over five years to a multibillion dollar company with over 400 million subscribers. David Kirkpatrick gives readers an insight into the history and progression of the company, its reclusive founder Mark Zuckerberg, and the principal players and events that played a decisive role in the company’s evolution. At the same time the author also examines the larger social, cultural and political issues arising from the growth and spread of a networking system that has fundamentally transformed the way people interact with each other. Facebook has become a platform where ideas, news and even political movements are born and spread. Readers will emerge with new insights about the power of Facebook and disconcerting thoughts about how a database holding the information about millions of individuals lies in the hands of a single corporation. Also featured in January 11, 2011 edition of Books to Get You Thinking.
Viral Loop: from Facebook to Twitter how Today’s Smartest Businesses Grow Themselves by Adam Penenberg
The author is a Journalism Professor, and Assistant Director of the Business and Economics Program at New York University. The author discusses the analytics and concept of viral business in this well researched and readable book. He provides a fascinating look into the new landscape of online business using the success stories of Web 2.0 companies such as Facebook, You Tube and MySpace while comparing the growth of such companies to businesses like Tupperware in the pre Web era that also relied heavily on customer groups for advertising and viral growth. The book is especially relevant for entrepreneurs, businesses and anyone interested in marketing products that are inherently useful to consumers, using viral loops for expanding their market share.
Share This! How You will Change the World with Social Networking by Deana Zandt
An informative account of how powerful social networking tools are transforming the way people are communicating, interacting, engaging and organizing themselves into different collective interest groups. The book highlights the critical role that social networks are increasingly playing in providing a platform for people to share their ideas, thoughts, opinions and personal experiences that could culminate in bringing about important social and political changes. Using her extensive knowledge of cutting edge technology, the author gives readers, both beginners, as well as those well conversant with social utilities, a technical blueprint of how to make more effective use of social media tools to bring about positive social changes.
How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks by Brad and Debra Schepp
The authors, a husband - wife team are both information professionals who specialize in new technology and ways to make it mainstream for people. In this book they use their expertise in the area of online job searching to present readers with tips and techniques on the use of social utilities for effective job searches. While the social network sites such a LinkedIn, Facebook and Twitter are popular amongst many people as an interface to communicate and interact with each other , this book is unique, in that it focuses on different ways that such social network sites can be used as indispensable tools for career advancement. The authors provide readers with in- depth knowledge of how to market themselves on popular social network sites, how to successfully build online networks and how to make successful profiles that can be posted on social network sites that would end in a successful job search and career enhancement.
The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler
A professor of Law at Yale University, Benkler gives a lucid exposition of the fundamental shift that the Internet has brought about in how culture, information and knowledge is generated , shared and accessed in modern networked democratic societies . He compares the collaborative process that has enabled such success stories as Wikipedia to the older system where information monoliths controlled the content and flow of information. Social networks provide a collaborative environment that has fostered the growth of and democratized news media with the appearance of blogs and public commentaries that embellish news and opinion pieces. The book also focuses on the important areas of copyright and other intellectual property laws, originally designed under completely different economic conditions, and the specific areas where such laws could be revamped to encourage innovation in the Internet era.
The Facebook Effect: The Inside Story of a Company that is connecting the World by David Kirkpatrick
A fascinating look into the history and exponential growth of Facebook, a company started by a Harvard student in 2004 that grew over five years to a multibillion dollar company with over 400 million subscribers. David Kirkpatrick gives readers an insight into the history and progression of the company, its reclusive founder Mark Zuckerberg, and the principal players and events that played a decisive role in the company’s evolution. At the same time the author also examines the larger social, cultural and political issues arising from the growth and spread of a networking system that has fundamentally transformed the way people interact with each other. Facebook has become a platform where ideas, news and even political movements are born and spread. Readers will emerge with new insights about the power of Facebook and disconcerting thoughts about how a database holding the information about millions of individuals lies in the hands of a single corporation. Also featured in January 11, 2011 edition of Books to Get You Thinking.
Viral Loop: from Facebook to Twitter how Today’s Smartest Businesses Grow Themselves by Adam Penenberg
The author is a Journalism Professor, and Assistant Director of the Business and Economics Program at New York University. The author discusses the analytics and concept of viral business in this well researched and readable book. He provides a fascinating look into the new landscape of online business using the success stories of Web 2.0 companies such as Facebook, You Tube and MySpace while comparing the growth of such companies to businesses like Tupperware in the pre Web era that also relied heavily on customer groups for advertising and viral growth. The book is especially relevant for entrepreneurs, businesses and anyone interested in marketing products that are inherently useful to consumers, using viral loops for expanding their market share.
Share This! How You will Change the World with Social Networking by Deana Zandt
An informative account of how powerful social networking tools are transforming the way people are communicating, interacting, engaging and organizing themselves into different collective interest groups. The book highlights the critical role that social networks are increasingly playing in providing a platform for people to share their ideas, thoughts, opinions and personal experiences that could culminate in bringing about important social and political changes. Using her extensive knowledge of cutting edge technology, the author gives readers, both beginners, as well as those well conversant with social utilities, a technical blueprint of how to make more effective use of social media tools to bring about positive social changes.
How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks by Brad and Debra Schepp
The authors, a husband - wife team are both information professionals who specialize in new technology and ways to make it mainstream for people. In this book they use their expertise in the area of online job searching to present readers with tips and techniques on the use of social utilities for effective job searches. While the social network sites such a LinkedIn, Facebook and Twitter are popular amongst many people as an interface to communicate and interact with each other , this book is unique, in that it focuses on different ways that such social network sites can be used as indispensable tools for career advancement. The authors provide readers with in- depth knowledge of how to market themselves on popular social network sites, how to successfully build online networks and how to make successful profiles that can be posted on social network sites that would end in a successful job search and career enhancement.
- Nita Mathur
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